is being run as a social enterprise beauty range as a part of TORIA. The brand’s social objectives which serve its main purpose of helping others by creating high end handcrafted beauty products and by reinvesting 100% from the offered profit back into the company by giving an opportunity to those who are in a needy situation to use freely high niche TORIA’s products too or have funds available to them by commercializing these surplus products. How does it work? Each time when a product is being sold 30% from the profit is being used to create new products which are being given to Charities or are being sold and the funds are being used for a certain social program or family or person in a need. By doing so TORIA contributes to the society and help develop a sense of local identity for itself as a brand in the beauty industry, also helping people in a less comfortable situation develop self- confidence and the feeling of importance as an individuum and as a member of its community. By increasing its profits TORIA is maximizing benefits to the community and its members.